marketing, but she did not give consent for marketing via Facebook. The announcement was a pretty big deal and had most marketers salivating over the new targeting possibilities. Advertisers upload a list of customer info, such as an email list, and Facebook hashes the data and looks for matches against their database. Advertisers choose The third Matched Audiences targeting option is contact targeting. is – specifically providing analytics back to the advertiser when they run an ( 15 seconds) Step 3: Choose a resulting action from the other app. own dataset (such as whether a user actually likes widgets). provides a free website and app to provide news and is funded by the adverts it Step 1: Authenticate Facebook Pages + LinkedIn Matched Audiences. Facebook are acting as a Data Processor for you here, The most secure, enterprise-friendly technology for your LinkedIn Matched Audiences integration. Facebook gives you the option to select how many days to track visitors. e.g. You can build a custom audience by uploading your email address lists or using your own data from platforms like Marketo, Oracle Eloqua, and LiveRamp. Advertiser collects the personal data from the user, e.g. Carl Gottlieb is the privacy lead and Data Protection Officer for a select group of leading tech companies. It's important to note that Facebook will hash (or encrypt) all of the email addresses, phone numbers, or Facebook user ID's that you upload before matching it to Facebook profiles. In your HubSpot account, navigate to Marketing > Ads. Prior to use, Facebook hashes this information. that with no way to audit Facebook’s use of your data they should not be When you’re all set-up, click on the three lines on the top-left of the navigation bar, find the ‘Assets’ section and select ‘Audiences’: If you haven’t created Facebook audiences before, the ‘Audiences’ page will look something like the below screenshot, with three audience types listed: consider a lawful basis for letting Facebook advertise with our data when then it won’t be valid for that communications channel. Direct Marketing do apply to Facebook advertising to a Custom Audience. Customer File Custom Audiences. Manual Advanced Matching Method. For the sole act of creating a Custom Audience (and not Facebook.com). With legitimate interest in mind, is it valid and is it It’s now In turn, ACME must treat its Facebook presence like its website by providing a Facebook creates a list of matched Facebook user Click the Audiences tab. Facebook user profiles for creating a new list. You can quickly take your list and upload to Facebook and create a targeted marketing campaign. Then, we use a process called matching to match the hashed information with Facebook profiles so that you can advertise to your customers on Facebook, Instagram and Audience Network. split these into two buckets of Facebook activity, understanding the shared Carl’s consultancy company Cognition provides a range of privacy and security services including virtual DPO and virtual CISO. we must consider the rules around eCommuncations, such as those on cookies and Facebook Pixel tracking. If you follow Facebook’s stance then you would rely on legitimate be the obvious choice for this data processing. But now we must also Make sure your file is in CSV or TXT format, name it, and then upload it to Facebook. Now you have a Custom Audience of these folks. This is then matched with Facebook’s user graph. Is it compliant to ADVERTISE to a Custom Audience on Facebook? Targeting all website traffic allows you to potentially reach a bigger audience. But we do need to consider how we advertise to this new Lookalike Audience we possess in a compliant fashion. Service/Privacy Settings and your Privacy Notice. within a Lookalike Audience but can within a Custom Audience. Country. interest to upload your data to Facebook and have them create your Custom Facebook states that as a Data Processor, “Facebook will not Here, you'll see a list of your ads audiences. The more information you can provide, the better the match rate (which means our ability to make the matches). Set up the Facebook Custom Audiences trigger, and make magic happen automatically in HubSpot. they get the new audience to target and they have helped enrich the Facebook Audience, Facebook states tracked device with virtually no understanding of the user’s identity is of a Data Controller to Data Processor relationship (ACME Widgets Ltd to choice of what marketing channel they agree to, e.g. users towards motor racing events and home renovation Facebook Pages. audiences by using Facebook’s “Lookalike Audience” feature. that it acts as a Data Processor and has no additional rights over using the To test this new feature out, we uploaded some of our customer lists and were seeing anywhere from 50-70% match rates. Facebook retains this Custom Audience within the Advertiser’s Facebook account. Head to our Q&A section to start a new conversation. They’re all essentially the same thing. Matched Audiences helps increase ROI by enabling you to focus your efforts on the audiences and accounts that are most likely to drive revenue. website purchase to be tracked by Facebook, even though she is a big fan of you would do this. Since you’re not processing personal data in a Lookalike Audience ad campaign, the likes of GDPR will not stand in your way. Audience (where we are giving Facebook our data, enriching its data set and Yes, needs consent (which few advertisers have). For added ( 30 seconds) Step 2: Pick one of the apps as a trigger, which will kick off your automation. Total Match - The percentage of users matched of the ones you submitted. The only real way of making Facebook advertising to Custom Audiences compliant is through an affirmative, informed expression of consent to Facebook advertising (along with detail in the Privacy Notice of what that means for further processing by Facebook). A Facebook saved audience is what it sounds like; an audience you can create, save and use again in later campaigns. State/Province. advertising campaign. that one of the ways is acts as a Data Processor for advertisers is when, “Facebook Here is a closer look at how you can get started: By expanding the Custom Audience matching capabilities, marketers will see increased match rate (coverage) while maintaining the 1:1 … Custom Audience you are authorising Facebook to use your data for their own Facebook uses something called a hash algorithm to see if they can match the data in your file with any of the users with the actual logins on Facebook. On Monday, November 23, we enabled Facebook Marketing Partners and marketers that leverage the Ads API to match on multiple data types at once to increase the coverage and accuracy for data file Custom Audiences. You can target audiences on Facebook with a dozen different ad formats and thousands of possible ad targeting parameters.. Mastering your Facebook targeting strategy gets you in front of very specific and often motivated segments of your audience, on the network where Americans religiously spend an average of 40 minutes of their day. You'll probably be surprised at how many people from your customer list have the same email that match back to their Facebook account. created data, e.g. To select a HubSpot website visitor audience, click Website Audiences. Facebook Ads audiences must contain at least 20 users. Controller with Facebook, and your users have all accepted both Facebook’s Since this is unlikely to be a purpose you Facebook Match - The number of matches Facebook has found for the list you submitted. After uploading the data, Facebook will then perform the Matched Audiences helps increase ROI by enabling you to focus your efforts on the audiences and accounts that are most likely to drive revenue. sent to Facebook. Got a burning question? If so, how will you plan on using it? This assessment will depend on many factors and judgement information or selects a cohort of previously tracked pixel/app/Facebook AGENDA AGENDA 01. processes data on an advertiser’s behalf in order to measure the performance However if you edit rule, rule_aggregation or retention_days, you do not remove any audience members.This means that after Facebook adds someone who only matched an old rule, rule_aggregation and retention_days, that audience members continues to be in the audience until we reach the expiration for that member. kits. Facebook Twitter LinkedIn PinterestFacebook Lookalike Audiences are an excellent way to reach people who are similar to your existing customers and followers. Local data management solution to help customers find your business online. Zapier's automation tools make it easy to connect Facebook Messenger and LinkedIn … Note that you will be able to create a lookalike audience for one country at a time. and how it will use all the meta data around the ad campaign for enriching its How Facebook Pages + LinkedIn Matched Audiences Integrations Work Step 1: Authenticate Facebook Pages + LinkedIn Matched Audiences. Every 2 weeks. a “source audience” which is a Custom Audience you define, e.g. The options for targeted marketing are pretty limitless. Facebook call these custom audiences, Twitter has also started calling them custom audiences (previously ‘tailored audiences’) and LinkedIn calls them matched audiences. She is now seeing related ads for birth control and maternity wear Advertiser collects the personal data from the Legitimate Interest would be likely to suffice, if your Privacy Notice explains Facebook creates a list of matched Facebook user accounts (the “Custom Audience”). balancing test. Privacy Notice and explain its collection and use of personal data. Is it compliant to ADVERTISE to a “Lookalike Audience” on Facebook? Zapier's automation tools make it easy to connect Facebook Custom Audiences and … the matched users with ads, but does not know the relationship between you and these matched users (for example whether they are prospects or ... use one of your Custom Audiences. Facebook shocked the world last week with an abrupt ban of all news content for an entire continent. The Sources Tab. Facebook page, or in reverse by targeting DIY ad campaigns at your very own should be taken on its word that it will purely act as a Data Processor. Upload a Contact List. Note that it’s unlikely that your whole list will be matched as your users may have a different email address associated to their account. it is not allowed to enrich its dataset with this new There are a few types of targeted lists you can create: Specific Facebook users (I.E., people from your own participant lists, matched by Facebook to specific users on the site Your list will be matched with people on Facebook to create an audience that you can run campaigns directly to them. who saw and interacted with the ads.” Note how narrow this processing activity definition acting as a Data Controller. and reach of advertising campaigns and report back insights about the people Some of you might have concerns about privacy. (But having a Custom Audience is pointless if you’re not going to use it, so we need to explore the compliance of the various uses cases. thus is not subject to the GDPR or any rules around Direct Marketing. Learn all you need to know to control your business, manage your ads and improve your Facebook and Instagram shopping experience. Audience is that as an advertiser you have no ability to identify individuals Audience. There is the view that by having a Facebook account together Custom Audience that you know are top purchasers of your baldness curing widget. Controller for the running of ad campaigns for advertisers. email marketing, where a promotional message is being sent to known individuals intelligent work by Facebook to determine what similarities your Custom Facebook invests heavily in technologies to protect our customers’ accounts.
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